- Innovation Hack -
Inspired by sports data
Innovation Hack is a 48-hour competition with valuable prizes where competitors can show their IT skills in developing innovative solutions based on sports data. Around 40 participants divided into teams will work on the development of products and services (i.e. mobile, web or desktop app) for 48 hours. Apply now and be a part of the top BH innovation competition of the year!
Envision the next big thing in sports betting
Sports betting has a long history, which started as far back as ancient Rome. Roman emperors were regular sports bettors and predicting outcomes was one of their favorite pastimes, evolving into an important social activity at the sporting events.
The expansion in terms of sports, channels, and technologies over the recent centuries has helped sports betting reach literally every corner of the globe – from gladiator fights in the ancient arenas and the classics like horse and dog racing to being able to bet on thousands of different sporting and entertainment events. Likewise, the rapid development in technology and broadcasting has allowed sports betting to move from sports venues into bars, betting shops and casinos creating new social hotspots around major cities. Today, people can place bets anywhere and at any time. The new millennium saw the introduction of live-betting, which significantly increased the offering and shortened the cycle from a bet placed to bet resolved. Punters gain access to real-time odds information, are able to see changes in the odds as they happen and can compare them among different bookmakers.
One would think this would have been the highest sports betting could reach… but it was not. Nowadays punters do not need to wait for real sports events anymore. The state-of-the-art technology has made the creation of virtual sports possible, providing punters with a 24/7 short-cycled betting experience that feels like a real betting experience. The impressive reality of virtual sports (i.e. virtual soccer, basketball, tennis, horse racing, dog racing and more) is appealing to more and more punters. Outside of the traditional sports, a new concept arose over recent years called eSports, presenting a new revenue opportunity for the bookmakers. The new generation (millennials) are digitally native with different needs compared to the traditional sports punters. There are more than 205 million people passionate about electronic sports and bookmakers are aware of this potential market.
Sports Betting Future
Bookmakers are looking for new ways to get closer to their customers, increase their revenues and shorten the betting cycles. All the while, they try to avoid distracting the punter by diverting their attention away from the core activity of placing wagers on their favorite sports and teams. In an attempt to improve the convenience of placing a bet, some bookmakers are introducing Chatbots as a new channel for punters to place bets and provide them with odds information, statistics as well as the option to receive notifications and simulations. In an attempt to bring betting to new customers, applications are emerging, combining classic betting with a Tinder-like match-making or advanced gamification features. These new recent developments are highly mobile focused with a priority on user experience, the simplicity of use and convenience.
What do you think is coming next?
Technology such as Virtual Reality, Augmented Reality, and Artificial Intelligence, as well as trends such as Internet of Things, give us the chance to keep reinventing sports betting.
Here’s a Challenge for you: What do you think will be the next big thing in sports betting?
Entertain the next generation of sports fans
The new generation, known as Millennials or Generation Y, play a big role when it comes to talking about gamification. As they are the first generation to have grown up in the era of “the internet everywhere”, Millennials are always connected, technologically advanced and globally conscious.
The next generation Sports fans thrive on social media and three out of four own a smartphone, using it as a source of current affairs as well as for networking. This generation is also eager to share their lives and experiences on their favorite social media platforms such as Facebook, YouTube, Instagram or Pinterest. Furthermore, Millennials are characterized for loving competitions and are looking for different opportunities to show their abilities and skills as well as their knowledge about their favorite team and athletes.
Nowadays, we can find high-quality mobile applications entertaining sports fans before, during and after a match. To illustrate, there are second screen real-time trivia/quiz games, which put the knowledge of the sports fans to the test. These quizzes challenge fans with sports related questions and allow them to compete with others for the title of the number one fan. Likewise, there are applications allowing fans to step into the coach’s shoes, bringing a completely new level of entertainment. Prediction games among friends or strangers, for rewards or just the pleasure of being the best, are also among the favorite distractions for Millennial sports fans.
Having an idea for a new and interesting game powered by sports data is one thing, making it successful is another. Millennials are open to trying new things but are also quite demanding and critical when something does not satisfy their needs or does not meet their expectations. The perfect combination for success is hence a game which ensures both customer acquisition as well as long-term retention.
Tips for a great game
In order to develop a successful game application, powered by sports data, it is important to consider the needs of the user and how this application will meet those needs. A high-quality user experience design, along with an intuitive user interface, is essential to appeal and hook the users. Think how to make your game rewarding, ensuring fans are motivated to continue to engage with your product. Moreover, think how you can make fans feel like they are closer to their teams and athletes, and allow them to share their accomplishments.
The rapid development in technology is widely opening doors of imagination – re-inventing the way fans experience the sport they love on multiple platforms.
Your challenge for the Innovation Hack: How can we gamify sports data to entertain the next generation sports fan?
Re-invent the Game. Future without limits
We have seen some rapid evolution of technology during the past decade. The emergence of new platforms, technological innovations as well as solutions and applications using sports data have paved a new way for the consumption of sports content and have reinvented the way fans experience sports.
Moving beyond reality seems to be the order of the day – providing everyone with access to a completely new set of experiences – providing fans with the ability to enjoy sports in a new immersive and engaging way. Virtual Reality, for example, will allow fans to consume sports content, socialize and interact through a virtual environment, while Augmented Reality will create a whole new layer of interaction between what we see and the action taking place in front of us. Will our living room turn into a stadium-like experience?
Furthermore, much faster than we may well expect, fans are going to be able to socialize around live games at the venue or elsewhere, from multiple devices and at any time. The role that data and analytics play in sports will undergo a shift. Experts are convinced that access to an extremely powerful “big data infrastructure” as well as artificial intelligence tools, will have a profound impact on the world of sport.
But we should recognise that there is more than just numbers and real-time events when it comes to talking about sports data. Nowadays, not only do fans demand more detailed data but increasingly, athletes and coaches are willing to apply hard statistics to their training programs. Indeed, the development of wearable technology is turning tracking data into actionable recommendations: impacting the relationship between coaches, athletes, sports and even fans.
Machine learning and artificial intelligence are allowing the creation of smart messaging platforms, bringing an innovative and convenient solution to sports enthusiasts and punters. Technology is allowing the development of meaningful conversations between humans and computers, creating natural interactions which were unimaginable 10 years ago. Indeed, fans can now engage with robots from the comfort of their own living room – just ask Alexa!
There is enough basis to believe that the way sports will be consumed will continue to be re-invented. Indeed, the development of value propositions based on state-of-the-art technology together with sports data will continue the transformation of not only sports consumption but the performance of sports themselves.
Sportradar collects millions of data points per second in real time feeding existing applications. Do you see a hidden potential in sports data?
Your challenge: Envision the future, use professional sports data without limits!
Take sports data journalism to the next level
In today’s world, it is no longer enough just to narrate and transmit what is being witnessed in a sports event. The commentary must be critical, interpretive, up to date and engaging. Journalists, generating content, have to engage readers on a completely new level and in many different ways – through multimedia elements, data visualizations, infographics, fun facts and more.
Readers demand high quality, visual and multimedia content on multiple devices. They want relevant, meaningful and entertaining information, which is easy to consume. On the other side, journalists are doing their best to satisfy those demanding readers, under constant time pressure to provide more appealing content in a shorter time period. The skill set required from the journalist has expanded far beyond the simple storytelling – they are expected to interpret high amounts of data, create visual stories from it, edit video content and more.
Many media companies are looking at developing artificial intelligence technologies in order to generate automated multimedia content. Can you imagine using automation to generate user-specific content on the fly, content tailored to each specific customer or using artificial intelligence and machine learning to transform raw sports data into entertaining written reports or attractive video content such as match highlight clips with infographics? What about products that connect social impact expressed through a social network with hard sports fact in statistics to create a new level of social infographics?
Media outlets are also regularly struggling to monetize their editorial content and micro-event advertising and activation triggered by the emotional moments in matches and contests are becoming a new trend in the industry. Is there a way that real-time sports data can support them in finding new revenue streams?
How can we use Sportradar’s professional sports data to tell stories and make the life of a sports journalist easier? Think about tools, which could help journalists save time and enrich their sports editorials by increasing the attractiveness and specificity of the online content for the readers.
Your Challenge: Bring Sports Data Journalism to the next level!
#SPARKevent #sportsdata #SRhackathon2017
SPARK is an advanced digital technology acceleration platform dedicated to regional start-ups and projects commissioned by leading European companies. Our programs are SPARK school, SPARK r&d, SPARK startup, and SPARK business. Users are young people willing to learn new skills, engineers working on hardware and software solutions, entrepreneurs with new business ideas and existing companies that need help in areas unrelated to their core business.
The Sportradar group is a truly international organization, employing over 1,900 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs. It is our commitment to excellent service, quality, and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries.
Sportradar provides valuable data for over 300,000 professional sports events every year, for over 40 different sports, which is essential not only for athletes and coaches but for fans, bookmakers, broadcasters and over the top providers. That´s not only fixtures and results but many other real-time data points which provide virtually unlimited possibilities to analyze, compare performances, and create engaging solutions.
Through white label data visualization products and real-time data feed provided to developers through our API and SDK, we engage, entertain, inform and unite millions of sports fans across the globe. Sportradar will provide all participants of the Innovation Hack with access to the following professional sports data services:
Feel free to contact us with any questions or suggestions!
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