- Innovation Hack 2018 -
Inspired by sports data
Innovation Hack is a 24-hour competition with valuable prizes where competitors can show their IT and business skills in developing innovative solutions based on sports data. Around 40 participants divided into teams will work on the development of products and services (i.e. mobile, web or desktop app) for 24 hours. Whether you’re returning for your second year, or you’re new to this, there’s only one thing you need to know: it’s the best place to show your tech and business skills and win some great prizes at the same time!
Envision the next big thing in sports betting
Sports betting has a long history, which started as far back as ancient Rome. Roman emperors were regular sports bettors and predicting outcomes was one of their favorite pastimes, evolving into an important social activity at the sporting events.
The expansion in terms of sports, channels, and technologies over the recent centuries has helped sports betting reach literally every corner of the globe. Likewise, the rapid development of technology and broadcasting has allowed sports betting to move from sports venues into bars, betting shops and casinos creating new social hotspots around cities. Today, people can place bets anywhere and at any time. The new millennium saw the introduction of live-betting, which significantly increased the offering and shortened the cycle from a bet placed to bet resolved.
Nowadays punters do not need to wait for real sports events anymore. The state-of-the-art technology has made the creation of virtual sports possible, providing punters with a 24/7 short-cycled betting experience that feels like a real betting experience. Outside of the traditional sports, eSports, betting on professionals playing computer games, emerged a few years back, presenting a new revenue opportunity for the bookmakers. The new generation, the Millennials, are digitally native with different needs compared to the traditional sports punters. There are more than 205 million people passionate about electronic sports and bookmakers are aware of this potential market.
Sports Betting of the Future
Bookmakers are looking for new ways to get closer to their customers, increase their revenues and shorten the betting cycles. All the while, they try to avoid distracting the punter by diverting their attention away from the core activity of placing bets on their favorite sports and teams. In an attempt to improve the convenience of placing a bet, some bookmakers are introducing Chatbots as a new channel for punters to place bets and provide them with odds information, statistics as well as the option to receive notifications and simulations. In an attempt to bring betting to new customers, applications are emerging, combining classic betting with a Tinder-like match-making or advanced gamification features. These new recent developments are highly mobile-focused with a priority on user experience, the simplicity of use and convenience.
What about Blockchain?
In the recent months, many blockchain and crypto startups with a strong sports betting focus have emerged. A new initial coin offering (ICO) is happening almost every week. They promise to offer decentralised, social-betting platforms based on a blockchain and Smart Contracts, and claim that sports betting has lost its social nature and charm over the years, which is what blockchain should bring back.
What do you think is coming next? Is it new ways of betting, new channels or perhaps new engaging games?
Technology such as Virtual Reality, Augmented Reality, and Artificial Intelligence, as well as trends such as the Internet of Things, give us the chance to keep reinventing sports betting.
Here’s a Challenge for you: What do you think will be the next big thing in sports betting?
Entertain the next generation of sports fans
The new generation, known as Millennials or Generation Y, play a big role when it comes to talking about gamification. As they are the first generation to have grown up in the era of “the internet everywhere”, Millennials are always connected, technologically advanced and globally conscious.
The next generation Sports fans thrive on social media and three out of four own a smartphone, using it as a source of current affairs as well as for networking. This generation is also eager to share their lives and experiences on their favorite social media platforms such as Facebook, YouTube, Instagram or Snapchat. Furthermore, Millennials are characterized for loving competitions and are looking for different opportunities to show their abilities and skills as well as their knowledge about their favorite team and athletes.
Nowadays, we can find high-quality mobile applications entertaining sports fans before, during and after a match. To illustrate, there are second screen real-time trivia/quiz games, which put the knowledge of the sports fans to the test. These quizzes challenge fans with sports-related questions and allow them to compete with others for the title of the number one fan. Likewise, there are applications allowing fans to step into the coach’s shoes, bringing a completely new level of entertainment. Prediction games among friends or strangers, for rewards or just the pleasure of being the best, are also among the favorite distractions for Millennial sports fans.
Having an idea for a new and interesting game powered by sports data is one thing, making it successful is another. Millennials are open to trying new things but are also quite demanding and critical when something does not satisfy their needs or does not meet their expectations. The perfect combination for success is hence a game which ensures both customer acquisition as well as long-term retention.
Tips for a great game
In order to develop a successful game application, powered by sports data, it is important to consider the needs of the user and how this application will meet those needs. A high-quality user experience design, along with an intuitive user interface, is essential to appeal and hook the users. Think how to make your game rewarding, ensuring fans are motivated to continue to engage with your product. Sports is about the competition! Moreover, think how you can make fans feel like they are closer to their teams and athletes, and allow them to share their accomplishments. And finally, think of different environments where fans engage with sports – home couch, bars, public viewings, and stadiums.
The rapid development of technology is widely opening doors of imagination – re-inventing the way fans experience the sport they love through engaging games and on multiple platforms.
Your challenge for the Innovation Hack: How can we gamify sports data to entertain the next generation sports fan?
Re-invent the Game. Future without limits
We have seen some rapid evolution of technology during the past decade. The emergence of new platforms, technological innovations as well as solutions and applications using sports data have paved a new way for the consumption of sports content and have reinvented the way fans experience sports.
Moving beyond reality seems to be the order of the day – providing everyone with access to a completely new set of experiences – providing fans with the ability to enjoy sports in a new immersive and engaging way. Virtual Reality, for example, will allow fans to consume sports content, socialize and interact through a virtual environment, while Augmented Reality (both mobile and native) will create a whole new layer of interaction between what we see and the action taking place in front of us. Will our living room turn into a stadium-like experience? Are there any new ways of experiencing live sports events at the stadium using Mobile AR?
Much faster than we may well expect, fans are going to be able to socialize around live games at the venue or elsewhere, from multiple devices and at any time. The role that data and analytics play in sports will undergo a shift. Experts are convinced that access to an extremely powerful “big data infrastructure” as well as artificial intelligence tools, will have a profound impact on the world of sport.
Machine learning and artificial intelligence are allowing the creation of smart messaging platforms, bringing an innovative and convenient solution to sports enthusiasts and punters. Technology is allowing the development of meaningful conversations between humans and computers, creating natural interactions which were unimaginable 10 years ago. Indeed, fans can now engage with robots from the comfort of their own living room – just ask Alexa!
There is enough basis to believe that the way sports will be consumed will continue to be re-invented. Indeed, the development of value propositions based on state-of-the-art technology together with sports data will continue the transformation of not only sports consumption but the performance of sports themselves.
Sportradar collects millions of data points per second in real time feeding existing applications. Do you see a hidden potential in sports data?
Your challenge: Envision the future, use Sportradar’s professional sports data without limits!
Take sports data journalism to the next level
In today’s world, it is no longer enough just to narrate and transmit what is being witnessed in a sports event. The commentary must be critical, interpretive, up to date and engaging. Journalists, generating content, have to engage readers on a completely new level and in many different ways – through multimedia elements, data visualizations, infographics, fun facts and more.
Readers demand high quality, visual and multimedia content on multiple devices. They want relevant, meaningful and entertaining information, which is easy to consume. On the other side, journalists are doing their best to satisfy those demanding readers, under constant time pressure to provide more appealing content in a shorter time period. The skill set required from the journalist has expanded far beyond the simple storytelling – they are expected to interpret high amounts of data, create visual stories from it, edit video content and more.
Many media companies are looking at developing artificial intelligence technologies in order to generate automated multimedia content. Can you imagine using automation to generate user-specific content on the fly, content tailored to each specific customer or using artificial intelligence and machine learning to transform raw sports data into entertaining written reports or attractive video content such as match highlight clips with infographics? What about products that connect social impact expressed through a social network with hard sports fact in statistics to create a new level of social infographics?
Media outlets are also regularly struggling to monetize their editorial content and micro-event advertising and activation triggered by the emotional moments in matches and contests are becoming a new trend in the industry. Is there a way that real-time sports data can support them in finding new revenue streams?
How can we use Sportradar’s professional sports data to tell stories and make the life of a sports journalist easier? Think about tools, which could help journalists save time and enrich their sports editorials by increasing the attractiveness and specificity of the online content for the readers.
Your Challenge: Bring Sports Data Journalism to the next level!
#SPARKevent #sportsdata #SRhackathon2018
We’re looking for developers and gamers, but also business developers, marketing people, project managers who might contribute to the business side of a solution and win these great prizes.
11:00 Official opening and introduction
11:15 Practical workshops
16:00 Hackathon start
21:00 Fun: hackathon anthem
16:00 End of hackathon
19:00 Winner announcement
SPARK is an advanced digital technology acceleration platform dedicated to regional start-ups and projects commissioned by leading European companies. Our programs are SPARK school, SPARK r&d, SPARK startup, and SPARK business. Users are young people willing to learn new skills, engineers working on hardware and software solutions, entrepreneurs with new business ideas and existing companies that need help in areas unrelated to their core business.
The Sportradar group is a truly international organization, employing over 1,900 people in more than 30 locations around the world. Our rapid growth is driven by technological innovation and a deep understanding of our clients’ business needs. It is our commitment to excellent service, quality, and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries. We occupy a unique position at the intersection of the sports, media and betting industries.
Sportradar provides valuable data for over 300,000 professional sports events every year, for over 40 different sports, which is essential not only for athletes and coaches but for fans, bookmakers, broadcasters and over the top providers. That´s not only fixtures and results but many other real-time data points which provide virtually unlimited possibilities to analyse, compare performances and create engaging solutions.
Through white label data visualisation products and real-time data feeds which are provided to developers through our API and SDK, we engage, entertain, inform and unite millions of sports fans across the globe. Sportradar will provide all participants of the Innovation Hack with access to the following professional sports data services:
All participants will receive access to Sportradar´s API and all necessary sports data on Saturday, 7th July 2018, the first day of the hackathon. The competition starts at 16:00, and practical workshops with mentors will be available for participants as well, so everyone will receive both the necessary information and professional preparation for the hackathon.
Yes, you will have to organise your own transportation and accommodation for the Innovation Hack, but transportation costs inside Bosnia and Herzegovina and accommodation costs will be covered by the organiser, in accordance with available resources and prior arrangement.
The Participants of Hackathon, who are authors of the Three Awarded Solutions by accepting and agreeing to this Ordinance, undertake to conclude a special agreement on the assignment of the use of intellectual property rights of the Awarded Solution without compensation (except for the award of this Ordinance), the timely and spatial limitation of the use of the said Solution. Participants who do not receive the award fully retain the intellectual property rights.
Yes, you can apply as an individual if you do not have a team. If you have an idea, you can apply and we will do our best to connect you with possible team members. If you would like to apply as a developer without an idea, you can apply and we will do our best to match you with an existing team.
Innovation Hack hackathon is a 24-hour competition. However, as stated in agenda, the event starts on Saturday 7 July at 10:30 and lasts until Sunday 8 July at 20:00. Those two days will include workshops for preparing the participants, by mentors, 24-hour competition, presentation of team, selection and winners announcement.
Participants will be allowed to leave SPARK premises in order to get some rest during the hackathon, but with an notice to the organisers and with a planned time of return. Participants who live outside of Mostar will be provided with accommodation during the competition.
Meals, food, and beverages will be provided at SPARK premises by the organisers of the Innovation Hack.
Detailed information about the rules of Innovation Hack hackathon is available in the Innovation Hack Rule Book.
Feel free to contact us with any questions or suggestions!
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