The new generation, known as Millennials or Generation Y, play a big role when it comes to talking about gamification. As they are the first generation to have grown up in the era of “the internet everywhere”, Millennials are always connected, technologically advanced and globally conscious.
The next generation Sports fans thrive on social media and three out of four own a smartphone, using it as a source of current affairs as well as for networking. This generation is also eager to share their lives and experiences on their favorite social media platforms such as Facebook, YouTube, Instagram or Snapchat. Furthermore, Millennials are characterized for loving competitions and are looking for different opportunities to show their abilities and skills as well as their knowledge about their favorite team and athletes.
Nowadays, we can find high-quality mobile applications entertaining sports fans before, during and after a match. To illustrate, there are second screen real-time trivia/quiz games, which put the knowledge of the sports fans to the test. These quizzes challenge fans with sports-related questions and allow them to compete with others for the title of the number one fan. Likewise, there are applications allowing fans to step into the coach’s shoes, bringing a completely new level of entertainment. Prediction games among friends or strangers, for rewards or just the pleasure of being the best, are also among the favorite distractions for Millennial sports fans.
Having an idea for a new and interesting game powered by sports data is one thing, making it successful is another. Millennials are open to trying new things but are also quite demanding and critical when something does not satisfy their needs or does not meet their expectations. The perfect combination for success is hence a game which ensures both customer acquisition as well as long-term retention.
Tips for a great game
In order to develop a successful game application, powered by sports data, it is important to consider the needs of the user and how this application will meet those needs. A high-quality user experience design, along with an intuitive user interface, is essential to appeal and hook the users. Think how to make your game rewarding, ensuring fans are motivated to continue to engage with your product. Sports is about the competition! Moreover, think how you can make fans feel like they are closer to their teams and athletes, and allow them to share their accomplishments. And finally, think of different environments where fans engage with sports – home couch, bars, public viewings, and stadiums.
The rapid development of technology is widely opening doors of imagination – re-inventing the way fans experience the sport they love through engaging games and on multiple platforms.
Your challenge for the Innovation Hack: How can we gamify sports data to entertain the next generation sports fan? Apply now.